It’s rather annoying to hear the worst nonsense constantly paraded around like some kind of eternal truth. That “consumers are job creators” is some of that drivel. It only takes a moment to understand why.
I, along with billions of other people, am a consumer. I want a time machine. So do a lot of those other consumers. Where’s my time machine? Here’s my money to create all the jobs in the time machine industry… I’m still waiting…
But that’s an extreme example. Take a simple commodity like fish. There’s a market out there for fish. But it is probably more accurate to say that “hunger” plays a larger role in creating the market for fish than the consumer does. Jobs are created by businesses that supply people with fish. The consumer can certainly choose not to eat fish, but they still need to eat. And if they do stop eating fish, it’s likely that the business that supplies fish to people will shift to supplying them with what they want to eat. But the jobs aren’t created by the consumer – the business is responsible.
To be certain, consumers play a pivotal role in maintaining jobs. If nobody buys a product or service, the business that provides it will soon find itself in deep trouble.
Consumers merely dictate certain demands. (Well, that’s not entirely true, but the topic of manufacturing markets only further illustrates that consumers do not create jobs.) Businesses create jobs and fill those demands.
How some people get this so backwards is entirely a mystery to me.